Everyone recognised it and even if they didn’t actually order anything, they were going to find out why it came through their mailbox.Īlso, the free chocolate? Always a bonus.Īnother example of a simple yet effective marketing campaign. Canva’s email marketing campaign encouraged customer engagement by presenting four simple steps to start a new project.
Mimicking the design of the Royal Mail’s ‘sorry we missed you’ delivery note, it was a stroke of genius. The flyer simply told people to go and collect their ‘missed Kit Kat bar’ at their nearest shop. Simple, right? Reason for Success: In 2012, was ‘too chunky for your letterbox’. Kit Kat’s simple but genius design took the form of a ‘missed mail’ flyer.
Definitely not one for the faint of heart but it sure grabbed people’s attention!īig, red, bold, eye-catching and chunky. The design of the t-shirts poked fun at animals, namely by incorporating the same artwork as their posters which saw cute animals being put through a meat grinder. The campaign invited food critics, bloggers and several others to experience their grand opening. Notoriously dubbed ‘the sausage party’, WVRST’s grand opening saw it deliver t-shirts packed like sausages and wrapped in butcher paper. Once the successful candidates had built the radio, they were offered a fast track to an exciting career. This campaign encouraged its users to utilise a host of problem-solving skills, including wiring, soldering and assembling the radio.
However, the fun part was that before you coul d listen to the radio, you had to build it – with no instructions! Reason for Success: So, we’ve handpicked 10 of the most successful and well-known direct mail campaigns to see what they did to become so successful!įor those who can build things without instructions, George Patterson Y&R Melbourne designed an Air Force radio station that played Defence Force Recruiting’s radio ad on loop. While there’s no magic formula to a successful campaign, every campaign strives for that one goal, to be unique and memorable. Today, we’re looking at what made these campaigns so successful and the thought processes behind them. It does not store any personal data.Some of the most successful direct marketing campaigns have been crazy, innovative and sometimes even ground-breaking. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is used to store the user consent for the cookies in the category "Other. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly.
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