As you search “baby swing” on Google Trends, scroll down to the bottom for “Related topics”: “Baby jumper” as complementary product categories to “baby swing” could be a great combo. Let’s say your e-commerce store mainly sells baby swings. Now that you have found your niche, you might consider expanding your inventory by expanding into other verticals – you want to find other product categories that your target audience and online store shoppers may also want to buy. Find Relevant Product Categories in Related Topics
But its sharp plunge since June 2020 proves that the trend has faded out, meaning this is no longer a good niche to consider starting investing in.
Evidently, the sudden interest in the trendy toy was acute and drastic in those first few months. Shortly after three months, this niche product reached its peak. Searches for “bird feeder” have always been relatively low until March 2020. In case you are looking for an ultimate example of a short-lived, shot-through-the-roof skyrocket on Google Trends, search “bird feeder”: A golden example of a Google Trends fad: “bird feeder”. Just because the search volume in January is relatively low does not mean you cannot start selling monthly planners in January, but expect a lower amount of website traffic at that time of year due to seasonal changes. We can see the search volume rise in October through December and recline from January on. Such fluctuations indicate the seasonal trends of the searches. But it is safe to say that Google Trends shows that monthly planner is a pretty stable niche. Here we can see some small dips or increases, which is perfectly normal given the course of time. However, the search volume for this niche is reasonably persistent. A stable niche with occasional dips and rises over the years is still a great trending product to sell.Ĭontrastingly, this graph has more slight drops over the years. Now let’s compare this with another example – this time we have a stable niche in Google Trends: “monthly planner”. This trending product requires more time to be monitored. However, that doesn’t mean it’s impossible to capitalize on sales for your e-commerce store. Since September, the product’s search volume has been picking up with a sudden peak, followed by a slight dip in May. It is apparent that this trending product was growing in popularity over the past several months. Let’s take “hot airbrush” as an example of a trending product in 2021: “Hot airbrush” is proven a trending product on Google Trends. Moreover, this would reveal whether there are any seasonal changes in the trending product’s market demand. To look for a new niche product, make sure you extend your range from the default “Past 12 months” to “2004-present.” This filter would help see clearly whether the search volume is increasing or declining. Google Trends is the go-to tool to uncover trending products.
Using Google Trends to Find Niche Products But most importantly, you can optimize such data insights and use Google Trends to maximize your online store business. Given how handy and easy to customize it is, you can monitor everything from YouTube stats to the Google Trends compare feature. You can even use it to edge out competitors by monitoring their positions. Those of us in e-commerce and dropshipping would agree that this lifesaver can help us identify growing trends and the seasonal trends of certain products – or your niche. Nothing really beats Google Trends when it comes to pulling data from the most used search engine worldwide. Why use Google Trends to find trending products to sell? You can also filter the data according to demographic insights, related topics, and related queries to help you better understand Google trends. With the tool, you can observe whether a trend is on the rise or declining. Google Trends search trends feature that shows how frequently a given search term is entered into Google’s search engine relative to the site’s total search volume over a given period of time. Related posts: Nothing really beats Google Trends when it comes to pulling data from the most used search engine worldwide.
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